Building Your FL Business With Search Engine Marketing
Camclarity can build your business through FL PPC Management Services. With the correct setup, we can drive new customers to your website. Using Adwords, Bing Ads, and their partner sites, we can find the right targeting niche that will grow you business. Having an agency manage your PPC advertising is one thing, but acquiring a positive ROI on your PPC is another. Our FL PPC team performs exhaustive keyword & competitor research before building your campaign. Once a campaign is running, we regularly review and optimize the advertising, ensuring that you are receiving the greatest return on your marketing dollars. Camclarity is SWFL's trusted PPC agency.
KEYWORD RESEARCH
Before your FL PPC campaigns are started, we perform in-depth keyword research. Identifying keyword variations has a reliable level of search traffic with the intent of transaction. Without keyword research, your PPC dollars can quickly be wasted.
COMPETITOR ANALYSIS
Analyzing the competition provides good insight when building your FL PPC campaign. Your competitors have already invested time and money in PPC, and we can take advantage of that. Evaluating your competitors’ keyword targets and budget helps with the creation of your own PPC advertising.
GOOGLE ADWORDS SETUP
Our primary platform for Florida PPC advertising is through the Google Adwords platform. Campaigns, Adgroups, keywords, and ads are created, tested and run in Google Search Results and potentially with partner search engines. Advertising in search results gives us access to potential customers looking for your service or product type with intent to purchase.
BING ADS SETUP
After the PPC campaigns are built-in Google Adwords, we also have the option of recreating and optimizing the campaigns within Bing Ads. Bing Ads can be used if Google Adwords and its partners are not providing enough search traffic or if your target customer regularly uses Bing and its search partners.
SEARCH ADS CAMPAIGN
The primary type of PPC advertising will be through paid search ads. These advertisements display within the Google and Bing search results. Search ads offer the highest return on investment because they target individuals actively searching for a related service or product.
DISPLAY ADS CAMPAIGNS
Display ad campaigns may also be utilized. While display ads do offer deep targeting options, they generally have a lower click-through-rate (CTR). But, a large number of impressions afforded by display ads offers opportunities for brand building and additional search traffic.
REMARKETING ADS CAMPAIGNS
Remarketing ads are responsive banner ads that are displayed on different websites to individuals who have previously visited your website. This allows you to advertise to individuals who already show interest, improving top-of-mind awareness of your brand, helping improve the conversion rate of your Connecticut advertising.
PPC AD OPTIMIZATION
Your Florida PPC campaigns are optimized with tested copy, keywords, targeting and ad extensions. As your campaigns continue to run, we continue to test the ads, bids and keyword variations to produce the greatest number of customers for marketing dollars. PPC Ad optimization is a regular part of your advertising campaign.
CONVERSION TRACKING
To provide you with a measurable return-on-investment we install dynamic phone and conversion tracking. Any customer who calls your business fills out a web form or provides contact information via a web chat from your website is tracked. You will know how many leads or products purchased came from our Florida PPC advertising efforts.
REGULAR REPORTING
We keep you informed regarding your Florida PPC Advertising. You will receive a weekly email that reviews the work done over the past week and upcoming plans. You also receive a custom PPC report each month, which details the results of your campaigns along with accompanying notes.