Google Ads: FAQ
A Google Ads agency specializes in creating, managing, and optimizing ads on Google’s platform. Their goal is to maximize return on investment for businesses of all sizes.
- Google Ads agencies offer a range of services. Services that are provided by Google Ads agencies include: keyword research, campaign setup and optimization of budgets. Agencies also typically provide detailed reporting on campaign performance.
When interviewing agencies, ask about their process. Take time to find a partner who has extensive experience in your industry. We also recommend looking for a certified, Google ad partner.
The cost of marketing agencies can vary depending on the agency’s expertise with Google ads and the complexity and size of your campaigns.
There is no official minimum budget to run a Google ad campaign. Typically, we determine a Google ad budget based on the current cost-per-click (CPC). We then multiple the CPC with the number of clicks we forecast to equate a conversion. Once we have that number, we can model out total conversions based on our conversion rate and cost-per-click.
Google Ads success can be measured through a variety of metrics. Metrics such as click-through rate (CTR) define the number of people who click on an ad divided by the total number of people who view an ad. Bottom of the funnel success with Google ad is typically defined by conversions and conversion rates. An example of a Google ad conversion could be a phone call or contact form.
Yes, agencies who specialize in Google ads typically tailor their services to fit the needs and budgets of their clients. These customized packages are applicable to both small and large businesses.
